Change is in the air, and not just the seasonal type

Posted on 31 March 2011 Written by William Sisson

At last, change - and a whiff of spring - are in the air.

For the last 2-1/2 years the marine industry, like the broad economy, has been struggling with recession and downsizing and change. Companies have disappeared. So have some brands. Others have changed hands. And more failures are likely to occur as businesses continue to right-size to fit reduced demand.

The phrase "creative destruction" has been used to describe the upheaval the economic meltdown caused. But there's a positive side to that term as well - and that is the innovation and entrepreneurial drive that accompany these periods of great change. In that vein, new models and methods for designing, building, servicing, distributing and selling boats and equipment are being formed. That's all good.

As tough and challenging as this churning has been, it's also inevitable and necessary for survival and growth, for moving forward. Several trends have been emerging concurrently. There has been a downsizing move since the economy first fell off a cliff - the idea that when it comes to boat size and propulsion, a little less may represent a lot more. Expect that to continue.

PT SkiffWe're also seeing a shift back to basics, where the focus is on quality and utility, rather than on gadgets that merely push the cost of a boat higher without improving the overall experience of being on the water. Wisely, more people are saying "pass" to doodads better suited to life ashore.

And I expect continuing interest in hands-on projects, from kit boats to refits, repowers to upgrades. Many of us have fallen in love for a second (or third) time with our existing boats, improving, tweaking, even investing in a little Botox for our lovable tubs. At the same time, smart technology marches on. Innovation that brings value, safety, reliability and enhanced enjoyment to boating will drive product development, critical to improving the breed.

Here are a few recent examples of boats and propulsion that are part of the sea change under way.






"We would cut a path just 13 feet and 9 inches across this ocean, like a meteor wandering through the solar system."

- Ray Kauffman


This article originally appeared in the April 2011 issue.



Comments (1) Comments are closed
1 Wednesday, 27 April 2011 17:22
Steve Speer
Just read your May issue. I like the new format however if you're going to distribute a magazine now (vs that oversized format from before), can you possibly wrap in plastic like good magazines come in? My new improved edition arrived yesterday here in Maryland and it was almost ripped in half, glue or binding material barely holding pages together, etc. Hardly an improvement sir. Post Office, your printer or whomever, i'm the guy you have to please.
If I have to cradle a magazine to read it (to avoid it falling apart), it didn't pass the improvement test.

Petty? Maybe. Like the format. Try a wrapper next time.