Dispatches VIDEO: Crash and splash test
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VIDEO: Crash and splash test

You can't break it, and you can't sink it — that's the two-pronged message the folks at SeaHunter Boats, of Princeton, Fla., want to get out with their "extreme" promotional video. It shows a 35-foot center console being dropped from 20 feet onto concrete and later cut in half and dropped into the water.

"We knew we had a strong boat, but we didn't know exactly how strong it was," SeaHunter vice president Charlie Schiffer says. "We figured the boat would suffer some pretty severe gelcoat damage, but we had only some gelcoat separation and cracking maybe about $500 in gelcoat repairs. That's it, though. It's really ridiculous how well it held up."

The drop test was carried out Sept. 20 at Plantation Boat Mart in Plantation Key, Fla., as 250 people watched and shouted out a countdown. The boat hit the concrete and bounced twice before coming to rest. The twin 300-hp Yamaha 4-strokes were removed for the test, Schiffer says.

Dim lights


Click play to watch the drop test, with Schiffer commenting.

The following day, SeaHunter carried out the second part of the promotion by cutting the same boat in half to prove it’s unsinkable — a la Boston Whaler's well-known marketing campaign. SeaHunter halved its vessel and then took it for a ride, bringing it up to 30 mph, Schiffer says.

"Originally we were just going to idle around out in the bay and take pictures, but the boat was so stable and floating so high and so well that we planed the boat off,” he says. “It looked like a landing craft from World War II."

Then, at the marina, they loaded it with 32 people.

SeaHunter's vacuum-assisted laminate technology utilizes Kevlar for the hull and carbon fiber for the hatches and console, Schiffer says. The builder uses vinylester resin in a vacuum-bagging process to sandwich Divinycell composite coring between the laminates, Schiffer says.

The boat will be on display at the Oct. 27-31 Fort Lauderdale International Boat Show, Schiffer says. The company plans to use the footage for a television and Internet commercial.



Comments (10) Comments are closed
10 Thursday, 20 October 2011 19:44
Alan Donkin
What crap! I just wasted a couple of minutes of my limited life for this?
9 Saturday, 01 October 2011 20:14
BROOK AND TERRIE WADDELL
BAAAD BUSINESS FOLKS! Soundings should NEVER headline such a stunt, shame on you both!!
8 Saturday, 01 October 2011 20:12
Jesse
I agree with Jim, what a rip-off. Very unprofessional.
7 Saturday, 01 October 2011 14:23
gary
I agree. This seems like a paid ad for seahunter.
6 Saturday, 01 October 2011 12:26
Joseph Leno
I agree with the first comment, I wasted 1:24 of my Saturday watching nothing happen. I thought that Sounding knew better, I wont be so quick to read or look at your e-mail videos again. This was nothing but a teaser for a poor ad idea.I won't waste my time when the other half airs.
5 Saturday, 01 October 2011 04:53
Andrew
Excellent video! I hope your booth is full of buys a Ft. Lauderdale .. Keep moving forward ! Way to spice things up !
4 Saturday, 01 October 2011 00:00
John Schiffer
Yeah, we apologize for the teaser but it'll be worth the wait. We have been spending many hours in the production and like a good wine, you don't serve it until it's ready.
3 Friday, 30 September 2011 21:43
Jim Bower
Shame! Shame!

Don't waste my time with a tease like this.
2 Friday, 30 September 2011 20:38
Dave Bristle
I'm betting it broke into about 75 pieces. How would we know otherwise?
1 Friday, 30 September 2011 20:15
Jim Clausen
This is a teaser, show the whole video or nothing at all, what a waste of time and your reputation.

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