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Tiara Goes Bold

The new 50 Coupe represents the next generation of Tiara Yachts. Will next-generation boaters bite?

The customer forum audiences were all gray-haired or headed that way quickly. “I was trying to get a bead on what our customers wanted,” recalls Tom Slikkers, CEO of S2 Yachts, the parent company of Tiara and Pursuit. “It wasn’t just a wake-up but a 2-by-4 over the head.”



More than the sum of its outboards

The Pursuit SC 365i's contemporary styling on deck and below should appeal to the whole family.S2 Yachts began revealing its new design and marketing philosophy several months before the launch of the Tiara 50 Coupe at last year’s Fort Lauderdale International Boat Show.

In the fall of 2012, the company unveiled the Pursuit SC 365i, a sport coupe with a pair of concealed outboards and contemporary styling.



Knit Wits, the first Hatteras

Illustration by Jim Ewing

It’s known as the “Graveyard of the Atlantic,” the area off North Carolina’s storm-tossed Cape Hatteras where the cold Labrador Current meets the warm Gulf Stream. These nine miles of notorious waters — Hatteras Shoals, Inner Diamond Shoal and Outer Diamond Shoal — mark the resting place for more than 2,000 vessels.



Center Consoles

Today’s center consoles do much more than fish.

They’re bigger, faster and no longer angler-exclusive. Center consoles have undergone a sea change in the past 10 to 15 years, morphing from hard-core fishing machines to multiple-mission, all-purpose boats.



Hand Motorsailer

Illustration by Jim Ewing

William Hand covered a lot of ground as one of America’s pre-eminent yacht designers. His lasting legacy is an admirable fleet of 42 husky, seafaring yachts known today as the Hand motorsailers.

Designed from 1927 through 1942, these cruising craft took the powerboat’s reliability and added a sailing dimension for versatility, creating a hybrid with tremendous range when motorsailing and the ability to sail without power.



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