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A low price tag for a tough boat market

 Intro of a 17-foot fishing boat

In another sign of the times, Genmar, parent company to Wellcraft, Hydra-Sports and Four Winns, among other brands, is introducing a 17-foot fishing boat starting at $13,995 (plus freight and prep).

The new 17-foot FinCraft will retail for $13,995, including a trailer, outboard and depth finder.

Genmar’s VEC close-molded fiberglass entry-level fishing boat — the FinCraft —will be in dealer showrooms for the early spring selling season, company chairman Irwin Jacobs announced in a letter to dealers.

The 17-footer will include as standard equipment a 50-hp, 2-stroke outboard (a variety of engine options will be offered), trailer, Minn Kota trolling motor and Lowrance depth finder.

Genmar will offer a $1,000 introductory cash rebate during winter and early spring shows. This will put the FinCraft at $1,000 to $3,000 less than current entry-level 17-foot aluminum or fiberglass boats, according to Jacobs. The company is planning additional boats to eventually fill out a line of FinCrafts.

The line will be offered to Genmar dealers and, in markets without an existing Genmar dealer, to existing successful dealers of Lund, Crestliner, Lowe, Tracker, Alumacraft and G3 boats.

This article originally appeared in the March 2009 issue.