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Beneteau rolls out new customer-care program

Beneteau announced the launch of a Plain Talk Promise customer care program that features partnerships with systems monitoring manufacturer VesselVanguard and the BoatUS organization.

The program extends Beneteau’s stem-to-stern limited warranty to three years and the hull and structure warranty of every new Beneteau to seven years against blisters, defects and failure.

As part of the program, Beneteau dealers will do a yearly inspection of every new vessel in compliance with the maintenance program facilitated by VesselVanguard, which provides service-related notifications based on a detailed master equipment list and sends tasks to the customer and the servicing dealer in advance of need.

New Beneteau boat buyers also will receive a one-year BoatUS membership with unlimited towing.

As BoatUS members, new Beneteau owners will have access to more than 600 TowBoatUS and Vessel Assist towboats at more than 300 locations across the country. New owners also will benefit from 25 other BoatUS services and discounts.

“We believe in providing our customers with the best service long after they purchase a new Beneteau,” Beneteau America marketing director Maryline O’Shea said in a statement. “Through our partnership with the largest nationwide towing assistance service, we provide them with professional on-water help when they need it. It’s all about increasing ownership satisfaction.”