APRIL 23 —Information from a study released last week by the Recreational Boating and Fishing Foundation indicates that getting people interested in fishing helps promote boating.
The study, conducted by a national research group, evaluated three market segments including people who are boaters but don’t fish, those who fish but are not boaters and those who participate in both activities, a press release says. About 1,000 people from around the country were surveyed by phone. Topics included early experiences with boating and fishing, current involvement with both activities and fishing license prices.
“We know that fishing motivates many people to get out on the water in a boat,” RBFF board chairman and National Marine Manufacturers Association president Thom Dammrich says in the release. “We also know that half of all boats sold are used primarily for fishing, with another quarter for occasional fishing.”
According to the study, 41.8 percent of people who fish but do own a boat are “very” or “extremely” interested in fishing from a boat, the release says. Nearly half of people who fish from boats (44.9 percent) said that fishing influenced their decision to become involved in boating. Nearly 70 percent of those also indicated that they own a boat specifically for fishing.
People who indicated that they are not interested in boating or fishing from a boat said they were afraid of the water (18.5 percent) and that they think that fishing from a boat is boring (13.4 percent).
“These two activities and their futures are strongly linked and RBFF has done a terrific job in getting its boating and fishing stakeholders to work together to create a brighter future for both.”
— Jason Fell