Coalition begins anti-ethanol campaign

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The Smarter Fuel Future coalition is opening an eight-week campaign to combat the Renewable Fuel Standard.

“Inconvenient Facts” is a multi-platform issue education and advocacy campaign focused on spotlighting what opponents of higher blends of ethanol than E10 say are the mandate’s harmful environmental effects.

The campaign is aimed at elevating and informing a fact- and science-based discussion about the serious and deleterious environmental effects that the RFS has created since the policy was put into place in 2007, according to the National Marine Manufacturers Association, a group that has long opposed increasing the ethanol content in gas to more than 10 percent — to what is commonly referred to as E15.

The effort brings broadcast, print and digital formats together to make its case against the RFS the way it is written. For example, the mandate forces a flat increase instead of using a percentage of gas consumed. The authors of the bill, passed during the Bush presidency, did not anticipate a large decline in fuel consumption.

Click here to view the broadcast ad.