Hydra-Sports will shift to factory-direct sales

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Hydra-Sports Custom Boats will continue to be built by MasterCraft in Vonore, Tenn., for at least the next five years, Hydra-Sports Custom Boats president Alex Leva said today.

The company announced Wednesday that the majority interest of the brand was bought by Florida-based Plantation Boat Mart & Marina from MasterCraft Boat Co. and the builder will have more flexibility for some customization.

“The boats come out of the factory turnkey, water-tested and ready to go,” Leva told Soundings. “The major change is in distribution. Where we normally had a traditional dealer network, we’re now selling directly out of our two factory test centers.”

A selection of nearly all Hydra-Sports models will be available at Plantation’s waterfront factory test centers in Palm Beach and Islamorada, Fla.

“We have taken that [factory-direct model] to the next step, most importantly by having full-service factories and having boats in the water ready to test,” Leva said.

The previous dealer network, meaning Hydra-Sports dealers in 2012 and prior, will be Hydra-Sports service centers, Leva said.

The company will continue to honor warranties, pay retail shop rates and sell parts to dealers so they can continue to service the thousands of boats in the field.

Plantation Boat Mart & Marina, a South Florida dealership, recently announced the acquisition of Hydra-Sports Boat Co. from MCBC Hydra Sports LLC (Master Craft Boat Co.) with plans to offer customization on the brand.

The dealership is now the majority shareholder in Hydra-Sports, but the acquisition did not include MasterCraft, a sales manager at Plantation Boat Mart & Marina told Soundings Trade Only.

The new company is known as Hydra-Sports Custom Boats LLC.