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Lowrance rolls out a new series of fishfinders

Lowrance has prepared for 2015 by launching several new products, most notably the High Definition System Gen3 fishfinder/chart plotter series.

HDS Gen3 is available in 7-, 9- and 12-inch models and Lowrance said it combines a faster processor with enhanced, built-in fishfinder technologies, and a modified menu system.

“Since 2008, anglers worldwide have relied on Lowrance HDS systems to make the most of their time on the water,” said Leif Ottosson, CEO of parent company Navico. “Not only does HDS offer today’s most advanced fishfinder technologies, the collection of optional mapping solutions and performance modules cannot be surpassed by any fishfinder/chart plotter in the industry.”

Lowrance has produced a video that offers a look at the features of the HDS Gen3:

Lowrance also has introduced its Elite-9 CHIRP, the largest display in the Elite lineup. It offers the benefits of the Elite-4, -5 and -7 CHIRP models, and brings enhanced visibility with a larger screen and increased viewability with the latest SolarMAX Plus display.

The Elite-3x lineup is also expanding with the introduction of the Elite-3x DSI. The color fishfinder now comes in a DownScan Imaging model that reveals fish and fish holding structure with photo-like images.

Lastly theElite-4 CHIRP and Mark-4 CHIRP displays now combine CHIRP Sonar with DownScan Imaging, Advanced Signal Processing, TrackBack and a built in GPS.