Marine retailer adds Florida dealer

Author:
Updated:
Original:

MarineMax acquired the Parker Boat Co.’s retail boat sales and service operations in Orlando and Daytona, Fla., giving the nation’s largest marine retailer exclusive Sea Ray distribution for the entire state of Florida.

With the acquisition, MarineMax also will have additional distribution territory for Boston Whaler, Grady-White and Sea Hunt boats, along with other brands. As part of the transaction, MarineMax will lease the Orlando- and Daytona-based stores, increasing its store count to 55, the company announced this week.

The newly acquired stores, which have operated for more than 85 years, will focus on selling their existing boat brands “as well as leveraging MarineMax’s additional product offerings.”

“The Parker Boat Co. name is synonymous with customer service and boating throughout the central Florida area,” MarineMax CEO William H. McGill said in a statement. “We look forward to building on their customer-centric traditions, which are similar to MarineMax’s, while broadening their product offerings even further.”

Click here for the full release.

Related