Mercury Marine unveils new logo

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Mercury Marine introduced new branding that includes a refresh of its corporate logo. The manufacturer says the new logo will replace the previous one in nearly all instances.

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“The update to our logo and other brand assets more closely align with the contemporary look of our products. We felt the new look needed to be a reflection of our focus on continued development, innovation and growth,” Mercury Marine president for Europe, the Middle East and Africa Mike Shedivy said in a statement. “This is an investment in our most valuable asset, our brand.”

The new branding is being rolled out globally on Mercury’s Digital Asset Manager system, which can be accessed by media, dealers, boatbuilders and other partners.