Nautor’s Swan establishes U.S. HQ - Soundings Online

Nautor’s Swan establishes U.S. HQ

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AUG. 2 — Nautor’s Swan, noted builder of sailing yachts in Finland, recently announced the opening of its first U.S. headquarters, located at the Newport (R.I.) Shipyard.

The new headquarters will be responsible for sales and marketing of Swan yachts in North America, according to a press release. In addition, employees there will collaborate with the two independent Nautor’s Swan agents, KKMI in San Francisco and West Coast Yachts in Seattle.

Enrico Chieffi, vice president of marketing and sales, will assume the title of Chairman for the U.S. headquarters, according to the release. “The U.S. possesses a loyal and significant base of Swan owners who strongly recognize the quality and longevity of the Nautor’s Swan brand,” Chieffi is quoted as saying in the release.

“Following a successful business model employed in other parts of the world,” he continues, “Nautor’s Swan is regionalizing its marketing and sales activities to a central office within each key market.”

For information, call (401) 846-1090 or go to www.nautorswan-usa.com.

Jason Fell