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New alerting program for iPhone: ‘Weather Radio’

Weather Decision Technologies Inc. is launching a new nationwide alerting program for iPhone in partnership with local broadcasters across the United States.

The alerting program, dubbed the Integrated Multimedia Alerting Program (IMAP) is designed to provide consumers with precise alerts for their location and up to four other locations delivered to their mobile devices. The program also delivers real-time streaming video from local television stations, live audio feeds from local radio stations, and spoken warnings from the National Oceanic and Atmospheric Administration and the National Weather Service.

By downloading the iMap Weather Radio application from mobile stores, weather alerts are automatically delivered directly to mobile devices and synchronized with branded, local media severe weather programming, providing a 360-degree multimedia view of any given alert event.

Click here to read the full announcement.