The iconic Bertram Yacht brand is re-emerging with a new owner, new leadership and a new design inspired by the legendary Bertram 31.
“We only have one chance to get this right,” Bertram Yacht general manager Susan Davids said during a Nov. 6 press conference at the Fort Lauderdale International Boat Show promoting the Bertram 35, slated to debut at FLIBS in 2016.
Davids and Tommy Thompson, head of product development, unveiled a rendering of the new boat, which Thompson described as a “35-foot Bertram 31.” Thompson also acknowledged the high expectations involved in bringing back the revered deep-vee design that company founder Dick Bertram made popular five decades ago.
“We are being held to a very high standard,” he told the gathering. “This can’t be just any boat. It has to be a Bertram.”