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New sterndrive coming from Mercury Marine - Soundings Online

New sterndrive coming from Mercury Marine

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Mercury Marine plans to introduce a new sterndrive engine next year as the company moves away from sterndrive engine blocks made by General Motors and strives to shift demand back to the segment.

“We’re coming out with a new sterndrive with lots of features no consumer’s ever seen before on a sterndrive,” Brunswick Corp. CEO Dusty McCoy told investors and analysts during a conference call on Thursday to discuss third-quarter earnings. “We think that’s important, as we move away from GM blocks and we own this whole franchise, that we bring something new to the market that the public’s never seen, and we’re confident that we’ll begin to stop the erosion in the sterndrive market.”

At least two boatbuilders have indicated that GM will stop producing the sterndrive blocks used by MerCruiser and Volvo Penta, although engine companies and GM have declined to specifically comment.

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