Skip to main content

Opinion: Larry Ellison is destroying the America’s Cup

“After Larry Ellison finally took possession of the America’s Cup in 2010, he had grand plans for the race,” writes Bloomberg sport columnist Jonathan Mahler in a recent column. “He would transform this elite, gentleman’s sport into a TV spectacle for the masses: NASCAR on San Francisco Bay. Ellison was going to reinvent the cup for “the Facebook generation, not the Flintstones generation.” Yes, disruptive innovation was coming to sailing.”

Mahler goes on to describe the Oracle software billionaire’s time at the helm of the most prestigious international competition in competitive sailing as “a disruptive, innovative, colossal failure.”

Click here for the full column.