American Marine Publishing announced that it is making the 2012 PowerBoat Guide freely available at its website.
Aimed at building product recognition among new users, visitors are invited to browse the PowerBoat Guide's vast collection of boating information without setting up a user account or disclosing an e-mail address.
"We gave this a lot of thought," PowerBoat Guide editor Ed McKnew said. "In the end, we decided the best way to drive new sales is to make a large part of our content available online where boaters can use it at no charge.
Once they become familiar with all we have to offer, we hope many will decide to order a copy of the book or download the PowerBoat Guide PDF file to their computer or iPad."
Those wishing to take advantage of this free boating information will find it posted on the Free Access page of the PowerBoat Guide website. Clicking on any highlighted link will bring up a new window for each selected model. As an added benefit, each page can be downloaded and saved for later reference. "The pages will display in a standard PDF format," said McKnew. "That makes them easy to send as e-mail attachments."