Program increases boat registrations

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A recent direct-mail effort helped increase boat registrations in Oregon and raised thousands of dollars for fish and wildlife efforts.

The Lapsed Boat Registration Pilot Program was developed by the Recreational Boating & Fishing Foundation in partnership with the Oregon State Marine Board and the Oregon Department of Fish & Wildlife. In April, the owners of 17,159 lapsed boat registrations, who had not renewed their registrations since 2007, were sent direct-mail pieces reminding them about the importance of renewing their registration.

A total of 765 lapsed boats were registered during the evaluation period and more than $20,000 was generated in net revenue. The new registrations also generated an estimated $25,000 in additional revenue for Oregon through state gasoline taxes and allocations from the Sport Fish Restoration and Boating Trust Fund.

"We are encouraged by the results and, moving forward, we hope to expand boat registration pilot programs to additional states," RBFF president and CEO Frank Peterson said in a statement.

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