Scout Boats introduced its flagship 420 LXF last week via social media and the company says the introduction was a huge success.
The debut commercial and walkthrough were unveiled last week, said spokesman Mark Jerkins. The commercial has 70,000-plus views on Facebook, the company’s video hub and on YouTube.
Jerkins said the format was chosen to create the same excitement that the 42-foot sportfishing boat itself generates.
“Due to most people becoming much more online-savvy, as well as video-savvy, we knew we needed to have a short and sweet, but impactful filmercial that depicted the new 420 LXF in an entertaining, high-end way,” Jerkins said. “Something that visually appealed to the viewer and captured their attention, much like the model does in person.”