Scout Boats debuts 420 LXF on social media

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Scout Boats introduced its flagship 420 LXF last week via social media and the company says the introduction was a huge success.

The debut commercial and walkthrough were unveiled last week, said spokesman Mark Jerkins. The commercial has 70,000-plus views on Facebook, the company’s video hub and on YouTube.

Jerkins said the format was chosen to create the same excitement that the 42-foot sportfishing boat itself generates.

 “Due to most people becoming much more online-savvy, as well as video-savvy, we knew we needed to have a short and sweet, but impactful filmercial that depicted the new 420 LXF in an entertaining, high-end way,” Jerkins said. “Something that visually appealed to the viewer and captured their attention, much like the model does in person.”

Click here for the full report with video of the new boat.