Lipton restores southern tradition
The Lipton brand underwrote the remaking of “The 1919 Cup” destroyed in Hurricane Katrina in 2005. The Sir Thomas Lipton InterClub Challenge Cup is regarded as one of the most prestigious sailing trophy in the South. The sought-after original cup was first commissioned by Sir Thomas Lipton and presented to Southern Yacht Club in 1919. Last year the original silversmith, Comyns of London, Ltd., was commissioned to create a new cup. The club approached the Lipton brand and they agreed to underwrite the costs of creating a new cup in order to restore this Southern sailing tradition. The new Lipton Cup is crafted out of sterling silver from a mold taken from a half-model built in the early 1970s that was originally used to represent the first Lipton Cup.
The new trophy was shown for the first time July 19 at Southern Yacht Club at a special ceremony during the annual Junior Lipton Regatta, which Southern Yacht Club’s junior sailors won for the sixth time in the last eight years.
Sir Thomas Lipton was a world-famous sailor who devoted his life and fortune to the art of sailing in the early 20th century. As part of the promotion of his tea company, Sir Lipton presented Lipton Cups to yacht clubs all over the world from New York to Ceylon (now Sri Lanka). However, Sir Thomas was especially fond of New Orleans, where he spent his teenage years as a streetcar conductor.