Success of boat show could spawn a sequel - Soundings Online

Success of boat show could spawn a sequel

Author:
Publish date:

The people who put on the 2006 New York/New Jersey International Boat Show, which took place Sept. 28 to Oct. 1 at the Liberty Landing Marina in Jersey City, N.J., say the show was so successful they plan to organize another boat show there next spring.

The people who put on the 2006 New York/New Jersey International Boat Show, which took place Sept. 28 to Oct. 1 at the Liberty Landing Marina in Jersey City, N.J., say the show was so successful they plan to organize another boat show there next spring.

“Assuming we figure out what time of year is best, we plan on setting up another show, maybe in early June,” says show organizer Ken Tessler. “A show at that time will be good for boaters in this area, and for dealers who want to make a last-ditch effort to generate sales before the summer.” The show will be called the Liberty Launch Spring Show, Tessler says.

Genmar Holdings founder and chairman, Irwin L. Jacobs — who this spring urged boatbuilders and vendors to participate in the 2006 New York/New Jersey International Boat Show, and displayed all 12 Genmar boat brands there — says he is fully supportive of a spring show next year at the marina.

“It was very clear that the show was a success,” Jacobs says. “I was extremely pleased with what I saw and I think that late spring or early summer will be a wonderful time to have a show.”

More than 7,000 people from all over the Tri-State area, New England and the mid-Atlantic turned out for the fifth installment of the show this year, Tessler says. More than 300 boats were on display both on land and in the water. “For the first time in a few years we had good weather, which helped a lot,” Tessler says. “The majority of dealers said it was a good show and sold boats. That’s exactly what I like to hear. As for attendance, we had great support from our sponsors which helped us put a lot of money into marketing. That translated into more people coming through the gates.”

Having Genmar recruit exhibitors also helped boost attendance, according to Tessler. “Having Irwin Jacobs supporting the show is like having Donald Trump telling people to move into the building you just had built,” he says. “He feels this show is a great showcase for his models, and for other boats, too. That’s great.”

New to the show this year was a sailboat section featuring boats from brands like Hunter and Beneteau. There was also an oyster festival sponsored by Guinness.

Tessler hopes the 2007 New York/New Jersey International Boat Show, slated for Sept. 27 to 30, will attract more than 10,000 attendees. “A number of people admitted this year that this show does have legs, that this show is needed,” he says. “People are seeing that we can deliver a sizable, quality crowd. Next year will be by far our best year.” www.nynjboatshow.com