The Baby Boomer Profile

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The numbers

• born: 1946-1964

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• age: 43-61

• total number: 76,402,903

Breakdown by age

43-47: 22,717,162

48-52: 21,715,174

53-57: 18,985,517

58-61: 12,985,050

• over age 50: more than 40 million

• percentage of U.S. population: 26

• percentage of U.S. population by 2030: 20 (ages 66-84)

Older boomers (1946-1955)

• estimated spending power: $1 trillion

• number of households: 21.9 million

• average number of people per household: 2.7

• average number of children under 18 in household: 0.6

• average number of earners in household: 1.8

• average annual household income: $58,889

• average annual spending per household: $46,160

Younger boomers (1956-1964)

• estimated spending power: $1.1 trillion

• total number of households: 23.9 million

• average number of people in household: 3.3

• average number of children under 18 in household: 1.3

• average number of earners in household: 1.7

• average annual household income: $56,500

• average annual spending per household: $45,149

• More than 50 percent of boomers live in nine states: California, Texas, New York, Florida, Pennsylvania, Illinois, Ohio, Michigan and New Jersey.

Source: A Profile of American Baby Boomers (2007) by MetLife’s Mature Market Institute

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