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Tiara Yachts rolls out summer promotion

Tiara Yachts is launching an aggressive marketing campaign for its 3900 Series boats that it said includes savings up to $178,000.

The Holland, Mich.-based builder’s Summer Buying Opportunity Event will continue until Sept. 4 on sales of new 2012 Tiara 3900 Open, Convertible and Sovran models.

“These new Tiara yachts have been re-energized and reinvigorated not only with new pricing but also with new features, technology and decors,” Tiara Yachts said in a statement.

Tiara said it has “reorganized operations and streamlined its manufacturing processes,” allowing it to pass along the savings, according to the release.

Click here for the full release.