Mount Gay Rum, the traditional sponsoring beverage of regattas around the world, is now the official rum of US Sailing.
The Barbados-based rum distiller and the national governing body of sailing recently signed a sponsorship agreement that will include a new series of grassroots events targeting yacht clubs and sailing organizations. The new program will include a special Mount Gay Rum speaker series held at select sailing organizations throughout the country. Topics will include new racing rules (to be published late this year) and an inside perspective on the US Sailing team from many of its athletes competing in Athens this summer.
“Mount Gay Rum has continually demonstrated to be one of the top supporters of the sport of sailing,” says US Sailing executive director Nick Craw. “We’re looking forward to this new partnership with Mount Gay Rum and to developing platforms that place some of our leading properties alongside a leading brand.”
Mount Gay has a rich history in supporting sailing events, and the partnership is a logical extension of its commitment to the sport, according to the company.
“The partnership with US Sailing gives Mount Gay Rum the opportunity to impact the broad areas of sailing that US Sailing supports while continuing to reinforce our commitment to the sport as a whole,” says Nicolas Guillant, Mount Gay Rum brand manager. “And with the new speaker series, we will be able to expand sailors’ knowledge of the sport by bringing insight from some of sailing’s high-profile insiders.”
Mount Gay Rum supports more than 160 regattas around the world, including about 100 in the United States. The distiller has been producing rum for more than 300 years.
Headquartered in Portsmouth, R.I., US Sailing’s mission is to encourage participation and promote excellence in sailing and racing in the United States. It offers training and education programs, supports a wide range of sailing organizations and communities, and provides administration and oversight of competitive sailing across the country, including the U.S. Olympic and Paralympic sailing teams. www.ussailing.org