A routine launch of a luxury motoryacht turned into another viral video of a nautical blunder.

The setting was somewhere in Russia, according to a report by Bloomberg.

Click play to watch.

The yacht, somewhere in the 50-foot range, is in the slings as a crane maneuvers toward a canal. A few onlookers take in the scene.

As the yacht is inched over the water, it’s clear that the load is off-balance. The forward strap is too far aft and the bow dips toward the water.

Then the inevitable happens: She plunges bow-first and turns turtle, bobbing like an oversized bathtub toy.

The report does not specify who, if anyone was fired — or sued — for the mistake.