S2 Yachts debuted its 50 Coupe on Sunday during a press event at its corporate yacht center on Lake Macatawa in Michigan, marking the beginning of Tiara's modern look in its new generation of yachts.
"While we have an aesthetic departure from what made a Tiara, we want to make sure that all those basic Tiara DNA elements are there so that the future customer is getting to experience ‘a Tiara,’ " S2 Yachts president Tom Slikkers said during a 10-minute presentation. "What people want today in a boat is different — how they want to use that boat is different. We need to be able to accommodate that in ways that say, 'Here we are!' "
Nine journalists, including Chris Landry of Soundings, had the opportunity Sunday morning to test the 35-knot sport yacht, which was powered with the new Volvo Penta IPS950s and D11 diesels. The boat also will be shown to about 15 dealers and potential buyers during the next few days.
With its curvaceous lines and oversized hull-side windows the Tiara 50 Coupe departs from the more traditional Tiara profile. The Holland, Mich., builder has used contemporary interior elements, such as modular settees and angular door handles, but has maintained some brand design characteristics, such as the Tiara swept sheer and deck wings, 50 Coupe project manager Andrew Bartlett said in his presentation to the media members after Slikkers.
Base price of 50 Coupe with twin IPS 950s with Joystick Plus: $1,377,725.