West Marine hosts holiday event this weekend

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On both Saturday and Sunday, Dec. 5-6, West Marine customers will have a holiday-inspired opportunity to support the organization’s BlueFuture Fun at stores across North America.

Give Back Weekend is the official kickoff for the company’s three-week December fundraiser, which ends Dec. 24.

BlueFuture paper ornaments will be available for purchase at all 265 West Marine store locations, and 100 percent of the proceeds collected from ornament sales will go to benefit the not-for-profit fund.

“To support BlueFuture, a customer simply purchases an ornament, prints his or her name on it, and adds it to the store’s ‘Wall of Giving,’” says Lindsey Johnson, West Marine’s Director of Communications. “The ornament will remain on display until the fundraiser ends Dec. 24.”

According to Johnson, Give Back Weekend and the weeks leading up to the Christmas holiday are critical for the continued growth of the BlueFuture Fund, which distributes tens of thousands of dollars annually to dozens of not-for-profit organizations, many of which are focused on youth-based recreation and educational initiatives in, on and around the water.

To learn more about the BlueFuture Fund, visit www.westmarine.com/bluefuture.