Winter sales promotions seek to draw customers

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With the recreational boating market slumping worse than the general economy, marine manufacturers are promoting sales and incentives to lure customers during the slow winter months. Among the offers:

  • Grady-White Boats is offering factory incentives through March 6 on any new Grady-White, whether in dealer inventory or built new for winter or spring delivery. The incentives can combine with Yamaha Outboards' "Four-Stroke Revolution" offer of extended warranties or cash credits on engines. For the 2011 model year, Grady-White offers 26 models. The factory-sponsored incentives will not be repeated during the 2011 model year, the company said.
  • BRP launched a new retail incentive promotion for its Evinrude outboard engines.

The new program, "Season's BEST Boat Show Sales Event," offers participating Evinrude dealers an aggressive sales-closing tool designed to deliver added incentives for boat show shoppers. Qualified Evinrude E-TEC purchases between now and April 15 receive a free five-year factory-backed limited warranty (three-year BRP factory warranty, plus an additional two years B.E.S.T. coverage). Consumers who repower their current boat with a qualifying Evinrude E-TEC engine between now and April 15 will receive a discount of as much as $800 off rigging equipment.

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  • Raymarine is offering a new three-year warranty. All new products will be eligible for a three-year warranty at no additional cost. When users register their new products online, the standard two-year warranty is extended free for an additional 12 months. In addition to the new three-year warranty, Raymarine also recently launched a Rapid Care Warranty service program. The program guarantees the fast return of replacement equipment during the first year of a product's warranty.

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  • Ribcraft announced that during the month of January all sailing programs and yacht clubs will receive special discounted pricing. Sailing programs and yacht clubs that place their order for a new RIB by Jan. 31 will receive a 5 percent discount off the total sales price. In addition, Ribcraft is guaranteeing delivery of the boat for the start of the 2011 sailing season.