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Winter sales promotions seek to draw customers

With the recreational boating market slumping worse than the general economy, marine manufacturers are promoting sales and incentives to lure customers during the slow winter months. Among the offers:

  • Grady-White Boats is offering factory incentives through March 6 on any new Grady-White, whether in dealer inventory or built new for winter or spring delivery. The incentives can combine with Yamaha Outboards' "Four-Stroke Revolution" offer of extended warranties or cash credits on engines. For the 2011 model year, Grady-White offers 26 models. The factory-sponsored incentives will not be repeated during the 2011 model year, the company said.
  • BRP launched a new retail incentive promotion for its Evinrude outboard engines.

The new program, "Season's BEST Boat Show Sales Event," offers participating Evinrude dealers an aggressive sales-closing tool designed to deliver added incentives for boat show shoppers. Qualified Evinrude E-TEC purchases between now and April 15 receive a free five-year factory-backed limited warranty (three-year BRP factory warranty, plus an additional two years B.E.S.T. coverage). Consumers who repower their current boat with a qualifying Evinrude E-TEC engine between now and April 15 will receive a discount of as much as $800 off rigging equipment.

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  • Raymarine is offering a new three-year warranty. All new products will be eligible for a three-year warranty at no additional cost. When users register their new products online, the standard two-year warranty is extended free for an additional 12 months. In addition to the new three-year warranty, Raymarine also recently launched a Rapid Care Warranty service program. The program guarantees the fast return of replacement equipment during the first year of a product's warranty.

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  • Ribcraft announced that during the month of January all sailing programs and yacht clubs will receive special discounted pricing. Sailing programs and yacht clubs that place their order for a new RIB by Jan. 31 will receive a 5 percent discount off the total sales price. In addition, Ribcraft is guaranteeing delivery of the boat for the start of the 2011 sailing season.

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